STRATEGIC MARKETING (EBA 604)

Term: Summer 2009

Faculty

	J Nicholas De BonisShow MyInfo popup for J Nicholas De Bonis
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Description

EBA 604: Strategic Marketing (3 Hours).
The course will cover issues related to product, distribution, pricing, promotion issues and market planning processes, including development of a marketing plan and interaction among policy makers in the organization. The marketing strategies of different companies will be studied. Cases will be used extensively in the analysis of business marketing decision making.