PERSUASION (COM 340)

Term: Spring 2018

Faculty

Schedule

Mon-Wed, 3:00 PM - 4:15 PM (1/8/2018 - 5/8/2018) Location: *

Description

340: Persuasion.
Goal: To study the processes of persuasion and identification surrounding source, message, and audience through rhetorical and psychological lenses.
Content: Deconstruction of the strategies and choices available in communication situations in relational, societal, and textual contexts to become cognizant and ethical in our own (ab)use of persuasion. Intensive analysis and reconstruction of advertising, political, and social movements campaigns through a persuasive theoretical lens.
Taught: Annually.
Prerequisite: COM 103 or COM 202 or permission of instructor.
Credit: 3 hours.