ADVERTISING STRATEGY (BUS 306)

Term: Spring 2017

Faculty

	Stacie Renee BarrettShow MyInfo popup for Stacie Renee Barrett
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Schedule

Mon-Wed, 2:30 PM - 3:20 PM (1/9/2017 - 5/3/2017) Location: MAIN TAY 226
Fri, 8:30 AM - 11:30 AM (5/5/2017 - 5/5/2017) Location: MAIN TAY 226

Description

306: Advertising Strategy.
Goal: To investigate the underlying ideas, principles, and concepts used by management of a business to inform consumers of the availability of and attributes of products and services.
Content: Study of advertising background and theory, with an emphasis on different types of advertising media available. Practical application of these concepts by creating advertising cases.
Taught: Spring.
Credit: 3 hours.