ADVERTISING STRATEGY (BUS 306)

Term: Spring 2016

Faculty

	Stacie Renee BarrettShow MyInfo popup for Stacie Renee Barrett
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Schedule

Mon-Wed, 1:30 PM - 2:20 PM (1/11/2016 - 5/4/2016) Location: MAIN TAY 221
Mon, 1:30 PM - 4:30 PM (5/9/2016 - 5/9/2016) Location: MAIN TAY 221

Description

306: Advertising Strategy.
Goal: To investigate the underlying ideas, principles, and concepts used by management of a business to inform consumers of the availability of and attributes of products and services.
Content: Study of advertising background and theory, with an emphasis on different types of advertising media available. Practical application of these concepts by creating advertising cases.
Taught: Spring.
Credit: 3 hours.