ADVERTISING STRATEGY (BUS 306)

Term: Spring 2015

Faculty

	Stacie Renee BarrettShow MyInfo popup for Stacie Renee Barrett
	Email address is hidden, click here to email

Schedule

Mon-Wed, 11:00 AM - 11:50 AM (1/7/2015 - 4/29/2015) Location: MAIN TAY 226

Description

306: Advertising Strategy.
Goal: To investigate the underlying ideas, principles, and concepts used by management of a business to inform consumers of the availability of and attributes of products and services.
Content: Study of advertising background and theory, with an emphasis on different types of advertising media available. Practical application of these concepts by creating advertising cases.
Taught: Spring.
Credit: 3 hours.