ADVERTISING STRATEGY (BUS 306)

Term: Spring 2014

Faculty

	Ali DehghanShow MyInfo popup for Ali Dehghan
	Email address is hidden, click here to email

Schedule

Mon-Wed-Fri, 2:30 PM - 3:20 PM (1/8/2014 - 5/7/2014) Location: MAIN TAY 221

Description

306: Advertising Strategy.
Goal: To investigate the underlying ideas, principles, and concepts used by management of a business to inform consumers of the availability of and attributes of products and services.
Content: Study of advertising background and theory, with an emphasis on different types of advertising media available. Practical application of these concepts by creating advertising cases.
Taught: Spring.
Credit: 3 hours.