STRATEGIC MARKETING (EBA 604)

Term: 2016 - Summer Term

Faculty

	Stacie Renee BarrettShow MyInfo popup for Stacie Renee Barrett
	Email address is hidden, click here to email

	Glenna Dod MeyerShow MyInfo popup for Glenna Dod Meyer
	Email address is hidden, click here to email

Description

EBA 604: Strategic Marketing (3 Hours).
The course will cover issues related to product, distribution, pricing, promotion issues and market planning processes, including development of a marketing plan and interaction among policy makers in the organization. The marketing strategies of different companies will be studied. Cases will be used extensively in the analysis of business marketing decision making.