EBA 604 21 - STRATEGIC MARKETING

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Course Information

STRATEGIC MARKETING (EBA 604)

Term: Summer 2010

Faculty

There is not currently a faculty member for this course

Description

EBA 604: Strategic Marketing (3 Hours).
The course will cover issues related to product, distribution, pricing, promotion issues and market planning processes, including development of a marketing plan and interaction among policy makers in the organization. The marketing strategies of different companies will be studied. Cases will be used extensively in the analysis of business marketing decision making.