ADVERTISING STRATEGY (BUS 306)

Term: 2019 - Spring

Faculty

	Glenna Dod MeyerShow MyInfo popup for Glenna Dod Meyer
	Email address is hidden, click here to email

Schedule

Mon-Wed, 1:30 PM - 2:20 PM (1/7/2019 - 5/1/2019) Location: MAIN TAY 221
Mon, 1:30 PM - 4:30 PM (5/6/2019 - 5/6/2019) Location: MAIN TAY 221

Description

306: Advertising Strategy.
Goal: To investigate the underlying ideas, principles, and concepts used by management of a business to inform consumers of the availability of and attributes of products and services.
Content: Study of advertising background and theory, with an emphasis on different types of advertising media available. Practical application of these concepts by creating advertising cases.
Taught: Spring.
Credit: 3 hours.