ADVERTISING STRATEGY (BUS 306)

Term: Spring 2012

Faculty

	Glenna Dod MeyerShow MyInfo popup for Glenna Dod Meyer
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Schedule

Tue-Thu, 1:30 PM - 2:45 PM (1/9/2012 - 5/2/2012) Location: MAIN TAY 226

Description

306: Advertising Strategy.
Goal: To investigate the underlying ideas, principles, and concepts used by management of a business to inform consumers of the availability of and attributes of products and services.
Content: Study of advertising background and theory, with an emphasis on different types of advertising media available. Practical application of these concepts by creating advertising cases.
Taught: Spring.
Credit: 3 hours.