PRINCIPLES OF MARKETING (BUS 303)

Term: 2020 - Spring

Faculty

Schedule

Thu, 5:30 PM - 8:30 PM (1/13/2020 - 5/12/2020) Location: MAIN GEIC 1

Description

303: Principles of Marketing.
Goal: To understand the basic marketing functions: product policy, pricing, advertising, selling, distribution, and marketing research, and to apply them to practical marketing problems.
Content: The examination of the "4 P's" of marketing-product, price, promotion, and place. Practical application of these concepts by developing a global marketing plan.
Taught: Fall, Spring.
Credit: 3 hours.