PRINCIPLES OF MARKETING (BUS 303)

Term: Summer 2011

Faculty

	Glenna Dod MeyerShow MyInfo popup for Glenna Dod Meyer
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Schedule

Tue-Thu, 8:15 AM - 11:30 AM (5/16/2011 - 6/10/2011) Location: MAIN TAY 226

Description

303: Principles of Marketing.
Goal: To understand the basic marketing functions: product policy, pricing, advertising, selling, distribution, and marketing research, and to apply them to practical marketing problems.
Content: The examination of the "4 P's" of marketing-product, price, promotion, and place. Practical application of these concepts by developing a global marketing plan.
Taught: Fall, Spring.
Credit: 3 hours.