PRINCIPLES OF MARKETING (BUS 303)

Term: Spring 2011

Faculty

	Desna Toliver HartShow MyInfo popup for Desna Toliver Hart
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Schedule

Tue, 5:30 PM - 8:30 PM (1/12/2011 - 5/11/2011) Location: MAIN GEIC

Description

303: Principles of Marketing.
Goal: To understand the basic marketing functions: product policy, pricing, advertising, selling, distribution, and marketing research, and to apply them to practical marketing problems.
Content: The examination of the "4 P's" of marketing-product, price, promotion, and place. Practical application of these concepts by developing a global marketing plan.
Taught: Fall, Spring.
Credit: 3 hours.