Schedule
Tue-Thu, 1:30 PM - 2:45 PM (8/25/2010 - 11/16/2010) Location: MAIN TATE 19
Tue-Thu, 1:30 PM - 2:45 PM (8/25/2010 - 12/18/2010) Location: MAIN TATE 19
Description
303: Principles of Marketing.
Goal: To understand the basic marketing functions: product policy, pricing, advertising, selling, distribution, and marketing research, and to apply them to practical marketing problems.
Content: The examination of the "4 P's" of marketing-product, price, promotion, and place. Practical application of these concepts by developing a global marketing plan.
Taught: Fall, Spring.
Credit: 3 hours.