SENIOR PROJECT IN AMC (AMC 470)

Term: Spring 2017

Faculty

	David A. BobbittShow MyInfo popup for David A. Bobbitt
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Schedule

Tue-Thu, 3:00 PM - 4:15 PM (1/9/2017 - 5/3/2017) Location: MAIN TATE 222
Mon, 8:30 AM - 11:30 AM (5/8/2017 - 5/8/2017) Location: MAIN TATE 222

Description

470: Senior Project/Integrative Experience in Advertising & Marketing Communication.
Goal: To provide the student with the opportunity to complete an advertising and/or marketing communication project into which she will incorporate skills and knowledge acquired in general education courses.
Content: The students will work as a team in the development of a marketing project. A real business or organization is secured as a client for the team. Throughout the term, the students meet and work with the client periodically as they develop the project independently and as group. At the end of the semester, the students make a formal presentation to the client as in a business setting.
Taught : Spring.
Prerequisites: ART 340 or 345, COM 340, BUS 306.
Credit: 3 hours.